![]() ![]() ![]() Chris Ripley, president and CEO of Sinclair Broadcast Group, said the process of switching over the networks, from updating graphics to getting a consistent look for studios, was going to take time. “Also, in this case we wanted to find a partner since we didn't have a brand ourselves in mind, and we wanted to create value out of the brand itself.” “Fox was eager for us to rebrand, but just from a practical perspective it’s no small feat when you're switching over all of the websites, apps, studios and signage,” he said. The partnership also makes sense for Bally’s Corporation, which signed a 10-year naming rights agreement with Sinclair last November. By the end of the year, Bally’s will own and manage 15 casinos in 11 states, most of which already have legalized sports gambling. “Considering the financial situation Sinclair found itself in with cord cutting accelerating and subscription fees diminishing, selling the name was a needed move financially.” “There is great value to the game because of the many impressions it will get across their channels and in other broadcasts (credits on highlight clips),” said Marc Ganis, the co-founder of Chicago-based consulting group Sportscorp. The changes also coincide with the start of baseball season. ![]()
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